JILLIAN CALSETTA
Westfield, MA 01085 • jillian.silver@hotmail.com • linkedin.com/in/jilliancalsetta
MARKETING AND COMMUNICATIONS LEADER
Summary of Qualifications
- Deep expertise across the full marketing mix: channel strategy, brand marketing, content, social media, email campaigns, and trade show management.
- Strong record of co-op advertising execution, budget stewardship, and measurable ROI.
- Collaborative leader who bridges internal teams and external partners to drive results.
- Tech stack: Adobe Creative Suite | Constant Contact | Meta Business Suite | YouTube | LinkedIn | WordPress | Microsoft Office | DMSi Agility.
Professional Development:
- Digital Marketing Strategy — Certificate, Harvard Business School Online
- Search Engine Optimization — Certificate, HubSpot Academy (Active Until March 2027)
- Project Management — Certificate, LinkedIn Learning
- Creative Strategy — Certificate, Motion App
Employment Experience
SENIOR MARKETING SPECIALIST
Holden Humphrey Company (Chicopee, MA), 2010–2025
Led marketing for a regional distributor, performing across all facets of a full creative department. Drove 7x revenue growth ($20M to $143M) through a sustained, multi-channel marketing strategy.
Content and Brand Marketing
- Controlled end-to-end content management across all marketing channels, maintaining consistent brand voice and visual identity.
- Built and executed email marketing via Constant Contact to 2,000+ customers with 30%+ open rates, built social media following from zero to 3,600+ combined followers, and updated website content.
Sales Enablement and Cross-Functional Collaboration
- Collaborated with sales, product management, business development, leadership and suppliers to align marketing with revenue goals, product launches, and seasonal priorities.
- Designed co-branded collateral and in-store displays with supplier partners; supported rollout of company e-commerce platform to hundreds of end users.
Events and Budget Management
- Oversaw annual trade show presence with budgets of up to $40,000.
- Executed golf outings, retail customer trainings, and employee events, organizing all aspects including vendor management, logistics, on-site management and post-event reporting.
- Built end-to-end co-op advertising process and managed a $250K annual budget, securing up to 50% cost recovery.
Customer Service and Inside Sales Support
- Ensured seamless customer service and inside-sales operations by filling gaps in phone coverage.
MARKETING ASSISTANT
Holden Humphrey Company (Chicopee, MA), 2005–2010
Spearheaded buildout of the marketing department and concurrently acted as Executive Assistant.
Graphic Design
- Developed marketing collateral, sales support materials and trade show display pieces.
Campaign Execution
- Designed marketing pieces for distribution via email and fax.
- Administered email address list, regularly auditing and purging incorrect or irrelevant addresses.
Sales Support
- Supported customer service department via phone as needed.
Executive Assistance
- Managed executive-level operations for the company president, including scheduling, travel coordination, and daily banking tasks.
Self-Employed Experience
DIGITAL MARKETING CONSULTANT
Home Office (Westfield, MA), 2017–Present
Counsel small businesses, local non-profits, and an arts podcast on digital marketing strategy.
Social Media Strategy
- Implement social media strategies growing follower counts by up to 200%.
- Own content creation and development, including images and short-form video.
Website Support
- Update website content regularly to ensure relevance.
- Collaborate with external web developers to solve problems.
Email Marketing
- Design compelling email newsletters distributed to 650+ recipients and with open rates up to 40%.
Education
Mass Communications — Public and Corporate Communication
B.A., Westfield State University (Westfield, MA)