Jillian Calsetta
Senior Marketing Specialist | B2B Brand & Growth Strategy
860-883-3301 | jillian.silver@hotmail.com | linkedin.com/in/jilliancalsetta
Professional Summary
Strategic marketing leader with 20+ years of experience driving brand growth and sales enablement within the building materials industry. Proven success leading B2B marketing strategy, co-op advertising programs, digital and print campaigns, and product marketing initiatives. Known for a collaborative, hands-on leadership style and the ability to align marketing investments with business objectives, sales teams, and supplier partners.
Core Competencies
- B2B Marketing Strategy & Campaign Management (Digital & Print)
- Co-op Advertising Programs & Budget Management
- Brand Strategy & Product Marketing
- Email Marketing, Marketing Automation & Social Media Strategy
- Graphic Design, Video Production & Content Creation
- Sales Enablement & Cross-Functional Collaboration
- Event Marketing, Trade Shows & Experiential Marketing
Professional Experience
Senior Marketing Specialist (Internal title: Director of Marketing) | Holden Humphrey Co. | Chicopee, MA | 05/2010 – 12/2025
- Led multi-channel B2B marketing strategies across digital, social media, email, and print channels, driving increased brand engagement and contributing to 7x revenue growth.
- Built and managed the company’s social media presence, growing combined audiences to 3,600+ followers across Facebook, Instagram, LinkedIn, and YouTube.
- Developed and executed email marketing campaigns to a database of 2,000+ customers, consistently achieving 30%+ open rates.
- Oversaw a $250K annual co-op advertising budget, optimizing spending to deliver 50%+ ROI while aligning initiatives with supplier and corporate marketing strategies.
- Created and implemented processes for marketing budget requests, approvals, and expense tracking, increasing financial visibility and ensuring return on investment.
- Partnered with sales and operations teams to align marketing investments with revenue goals and sales enablement needs.
- Planned and executed trade shows, customer events, and internal employee events to strengthen brand visibility and engagement.
- Produced and analyzed performance reports for email and social media campaigns, tracking impressions and engagement metrics.
- Managed content creation across channels, including graphic design, video production, and print collateral.
Marketing Assistant | Holden Humphrey Co. | Chicopee, MA | 05/2005 – 05/2010
- Created marketing collateral and sales support materials to assist inside and outside sales teams.
- Managed inventory and distribution of supplier-provided sales and marketing materials.
- Supported budget tracking, administrative functions, and customer communications.
- Assisted with execution of marketing campaigns and internal initiatives.
- Produced marketing collateral and graphics to support sales initiatives.
Freelance Experience
Digital Marketing Consultant | Westfield, MA | 06/2017 - Present
- Managed social media strategy and content development for diverse organizations, including a multi-day conference, nonprofit organizations, an arts podcast, and a local retail business, supporting audience growth to 1,400+ total followers across Facebook, Instagram, and YouTube.
- Assisted with website launches, updates, and content maintenance to support organizational goals.
- Produced original social media content to increase audience engagement.
Volunteer Experience
Volunteer Coordinator, Producer and Director | North Central Community Television | Enfield, CT | 03/2022 - Present
- Coordinated and scheduled volunteers to serve as crew for public access television productions
- Assigned crew members to appropriate production roles based on experience and availability
- Served as Producer and Director for television programs as needed, overseeing planning, execution, and on-air production
Education
Certificate in Digital Marketing Strategy | Harvard Business School Online | Boston, MA
B.A. in Mass Communications, Public & Corporate Communications | Westfield State University | Westfield, MA
Technical Skills
- Marketing & Email Platforms: Constant Contact, Meta Business Suite, WordPress
- Design & Video Production: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Social Media Platforms: Facebook, Instagram, YouTube, LinkedIn
- Business & Productivity Tools: Microsoft Office Suite, DMSi Agility